Design partner for startups
Your Ongoing
Design Partner.
Combining the flexibility of a freelancer with the reliability of an in-house team — across brand, web, and product — delivered through a flexible subscription.










The Problem
The Solution
What we create
Supporting design for every stage of your startup’s growth.
Brand Design
→ Logo & identity systems
→ Creative direction
→ Brand guidelines
Product Design
→ Interfaces & prototypes
→ UX design & audits
→ Scalable design systems
Web Design
→ Conversion-first page design
→ Webflow development
→ CMS built for scale
Creative Support
→ Pitch decks & presentations
→ Social & campaign assets
→ Creative direction
What our clients achieve with Ongoing Design
Most agencies charge per project. Ongoing charges a simple monthly rate for unlimited design — removing the friction that slows teams down.
No scope
negotiations
No hourly
anxiety
Momentum
every week
One board.
One designer.
Why founders choose Ongoing Design
| Ongoing Design | In-house Team | Agencies | Freelancers | AI Tools | |
|---|---|---|---|---|---|
| Speed | Launches 40–70% faster | Slow - internal bottlenecks | Long timelines, rigid scopes | Inconsistent delivery | Instant but generic |
| Flexibility | Fully on-demand | Fixed hours & roles | Rigid scopes | Limited capacity | Limited creativity |
| Quality | Senior-level, high-craft design | Consistent, but narrow skill set | High, but detached | Inconsistent quality | Lacks craft & judgment |
| Scalability | Scales instantly with demand | Slow hiring/onboarding | Scales with cost | Hard to coordinate | Can output more, but quality still generic |
| Cost Efficiency | From €6K/month, predictable & lean | Expensive, inflexible salaries | High retainers, overhead-heavy | Unpredictable, per project pricing | Cheap but low value |
25 years of design craft
Trusted by fintech teams & global brands
The Ongoing Design Model
Simple. Predictable. Fast.
Ongoing Design was built for startups who need consistent, reliable design support without the overhead of hiring or the friction of managing projects.
Start
Add Requests
Get Output
Refine Fast
Stay Ongoing
Lite UX Audit
Full Design Partner
Questions founders ask
Ongoing Design is led by Aidan Dore, a senior designer with 25 years’ experience designing for global brands and fintech startups.
After two decades in agencies and product teams, Aidan built Ongoing Design to give startups an easier, faster, more flexible way to get world-class design - without the overhead.
High-craft design across brand design, product design, website design, Webflow development, and ongoing creative support. Everything is tracked in your client portal for transparency and efficiency.
Delivery times vary by request size and complexity. On average, most requests are completed in just two days or less, especially straightforward tasks. I provide weekly updates on progress, priorities, and upcoming work so you always know where things stand.
Add as many as you like. Requests live centrally in your client portal, managed one at a time for focus, clarity, and quality.
Fully async through Slack for messaging, Loom for walkthroughs, and the client portal for tracking requests, files, and billing.
Optional monthly alignment calls are available for founders who want to review priorities, ask questions, and stay connected. The first call is highly recommended - it sets the foundation, clarifies priorities, and reassures you that your subscription is in capable hands.
Figma for design, Webflow for builds, Slack + Loom for async communication, and a client portal for request tracking, progress updates, and billing.
Yes. Small urgent tasks can be slotted quickly, while larger requests are planned and prioritised through weekly updates.
Yes - page builds, CMS setup, QA, and ongoing refinements are part of your subscription.
I focus exclusively on brand design, product design, website design, Webflow development, and creative support -everything needed for a polished, cohesive, and scalable visual identity and digital product experience.
I don’t support full brand strategy (messaging, positioning, naming, or voice), complex video or motion graphics, 3D design, large engineering work, or advanced print/packaging design. I can suport print-ready assets like business cards or stationery, but not complex packaging projects.
No, subscriptions are month-to-month. Stay as long as the work is valuable.
Yes. Pause anytime, and any unused days roll over when you return.
Subscriptions are month-to-month, and I aim to deliver maximum value from day one. Because work is produced immediately and continuously, refunds are not typically offered.
If a subscription isn’t meeting your needs, you can pause or cancel at any time, and I’m happy to discuss how to adjust requests or priorities to get the most out of your subscription.
book a call
Let's chat
Schedule a guided tour through Ongoing Design's process.
